Learn how to make $100K for your Airbnb or hotel from social media in 90 days

This is everything you need to get your own guests from the internet. Even if you have zero audience, experience, or marketing skills.

Enrollment is currently open. Ends January 16th at 11:59pm EST.

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Backed by real-world experience managing from a team of Airbnb & hotel marketers.

What is $100K Stay?

Introducing the 12-week HYBRID training program that teaches you how to launch, market, grow, and scale your short-term rental business using a proven system built for today’s guests — not 2018 Airbnb.✅ Join 6 one-on-one training sessions where you’ll learn from real case studies, examples, and behind-the-scenes strategies from the STRs dominating their local markets (recordings, slides & transcripts included)✅ Weekly Q&A calls where everyone in the group gets their questions answered by our marketing professionals and occasional guest speakers.✅ Get 25+ templates that make it easy to build your marketing engine — even if you’ve never posted a reel, built a website, or run ads✅ Gain access to a community of STR operators, hosts, and managers leveling up their business with modern marketing.

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This is the first STR marketing focused cohort of it's kind

You won’t be passively watching videos.You’ll execute a proven STR marketing system during the cohort, with guidance and direct support. You will:✔ Build a direct-booking brand during the program
✔ Create a marketing system that generates consistent leads
✔ Launch content that gets guests excited to book
✔ Build the exact infrastructure pros use to scale… and leave with a complete roadmap to grow your STR business without relying on Airbnb.There’s NO fluff. NO outdated tactics. NOTHING held back.This program reveals the same systems used by operators hitting
100k+ monthly views, $20k+ months, and 30–50% direct bookings.Even if you have a one cabin, no social media, or zero experience…

Everything you need to market your STR profitably is inside

After Driving Millions of Views, Hundreds of Thousands in Bookings, and Direct-Booking Revenue for 100+ STRs, I’m Revealing the System Every Host Needs to Grow — Without Airbnb

If you’re a host, property manager, or STR entrepreneur, this is the most important lesson you’ll ever learn:Stop renting your guests from Airbnb. Build your own booking machine.Airbnb is rented land. Platforms can:✓ Change search ranking overnight
✓ Hide your listing
✓ Restrict visibility
✓ Ban you without explanationIt happens every day — even to great hosts.Even if you have 300 reviews, you’re one algorithm update away from losing your income.Here’s the truth most hosts don’t want to accept:If Airbnb is your business plan…
you don’t have a business.
You have a dependency.The only way to build a real STR business is to own your demand.Own your brand.
Own your leads.
Own your direct bookings.Because when you own your marketing system:- You’re not fighting 50 competing cabins in search.
- You’re not waiting for Airbnb to bless you with traffic.
- You’re not dependent on seasonal demand swings.One good marketing system can produce:– Thousands of monthly views
– Dozens of warm leads
– Constant inquiries
– A loyal fan base of repeat guests
– A brand that becomes an attraction itselfThis is how hosts go from struggling to booked out.I didn’t learn this from theory.I learned it from building direct-booking systems for:• Cabins in the mountains
• Lakefront retreats
• Farm stays
• A-frames
• Luxury rentals
• Unique stays
• Boutique hotels
• RV parks and glamping brands
• Hosts in dead, slow, and low-demand markets
• Operators who thought “marketing doesn’t work for STRs”Once we turned their property into a brand…Bookings followed.

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What You Unlock When You Join

You’re not just buying videos. You’re getting the entire $100K Stay system.

1. 6 one-on-one training sessions + recordings ($2,499 Value)

These are not rushed screen recordings. They’re battle-tested sessions

2. 25+ Plug-and-Play STR Marketing Templates ($2,000 Value)

Instead of staring at a blank page, you’ll have fill-in-the-blank templates for:- Direct booking website copy
- Instagram captions & hooks
- Reels/TikTok video scripts
- Shot lists for your next photo/video shoot
- Email welcome sequence, nurture flows, and promo emails
- Lead magnet ideas and landing pages
- Meta (Facebook/Instagram) ad copy and visuals
- UGC creator briefs and content requests
- Collaboration outreach messages (to local businesses & influencers)Plus, a swipe file with 25+ examples from real properties so you can model what works.

3. Access To The STR Marketing Community ($1,000 Value)

You’ll join a private community of:- Hosts
- Boutique hotel owners
- Property managers
- Marketers
- Operators building multi-property portfolios
- All focused on one thing: building demand you control.You can:- Share your website for feedback
- Post your Reels and get improvement suggestions
- Ask questions about strategy, tools, and tactics
- Find partners, referral opportunities, and creative collabsNo random Facebook group noise — just STR people doing the work.

4. Coaching, Feedback & Support ($2,000 Value)

Every week, there’s a live Q&A call where you can:- Get your website or funnel reviewed
- Workshop your positioning or offer
- Troubleshoot slow-season strategy
- Ask questions about ads, content, email, or partnershipsYou’ll get direct feedback so you’re not guessing in the dark.

5. Exclusive Event & Workshop Recordings

You’ll also unlock additional recordings from:- Advanced STR marketing workshops
- Guest sessions with other operators and experts
- Deep dives into what’s currently working in ads and content.You’ll walk away with ideas you can apply the same week.

Total Value: $7,499+

Your tuition is a fraction of that. One or two extra booked weekends can realistically cover your investment.

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Not for you? Full refund. No questions asked.

If you’re unsatisfied for any reason within 30 days of the course start date, you can request a refund. We’ll refund your investment, minus a 10% refund fee we use to protect our intellectual property and keep the program limited to serious hosts. No arguments. No pressure.You either:- Love it and use it to transform your STR business, or
- Get your money back (minus 10%) and walk away with clarity on what you need next.You risk almost nothing by joining.

Frequently Asked Questions

Who is this for?

Hosts, co-hosts, property managers, boutique hotel owners, glamping/RV/cabin operators, and STR investors.

What’s the time commitment?

Plan for 2–3 hours per week.

How long do I have access to the course materials?

Lifetime. As long as the course exists, you have access to videos, slides, templates and new updates added to this version.

Do I need a specific website or booking tool?

No. We’ll show you frameworks that work whether you use a stand-alone direct booking site, page on your existing site, your PMS’s website builder. We focus on strategy and structure, not pushing a specific software.

Couldn’t I just learn this from free content?

You could spend:
- 12–24 months piecing together random tutorials
- Testing conflicting advice
- Guessing at what’s current vs outdated
- Or you could follow a proven, step-by-step system created from real STR campaigns and skip the trial-and-error. The cost of guessing for a year (in lost bookings and time) is usually much higher than the cost of this program.

What if I’m not tech-savvy?

You don’t need to be a tech expert — you just need to be willing to follow the system.

Will this help if I already have a successful listing?

Yes. If you’re already booked but:
Want more control
- Want higher nightly rates
- Want more direct bookings and repeat stays
…this course shows you how to level up instead of plateauing. We’ll focus on brand, pricing, positioning, and demand you own — the levers that move you from “busy host” to “STR business owner.”

What if I don’t feel my property is “nice enough” or “unique enough”

You don’t need a treehouse or a castle to market well — you need clarity and strategy.

Is there a payment plan?

Yes. We offer a payment plan option at checkout so you can spread the investment over multiple months instead of paying all at once.

What is the refund policy?

No hoops. No explaining why. Just send a message and we’ll process it.

Can I purchase multiple seats for my team or co-host(s)?

Yes. If you have a partner, team, or VA who helps with marketing, you can purchase additional seats so they get full access to the sessions and materials.

5 Reasons to Join Now

1. Invest in a system that keeps paying you back

Don’t let the financial investment hold you back.- One or two extra booked weekends from direct bookings can cover the full cost of the program.
- You’re not just learning “marketing.”
- You’re building an asset: a repeatable system that generates bookings month after month.If for any reason, you’re unsatisfied, you’re protected by the 30-day guarantee.

2. Works for any property, any location, any niche

The Learn STR Marketing system works for:- Rural cabins and A-frames
- Beach houses and lakefront homes
- Farm stays and ranches
- Glamping tents, domes, and tiny homes
- Urban lofts and condos
- Boutique hotels and motels
- RV parks and campgroundsIt’s built on fundamentals: positioning, content, guest psychology, offers, and systems — not one trendy hack that only works for one type of listing.

3. Learn from a team of marketers who do this everyday

There’s no shortage of generic marketing advice online.
But there are very few people who:- Work inside the STR space
- Market real properties with real budgets
- See what works and what dies across different markets and seasonsThis cohort comes from those trenches — not from a random “online business” template repackaged for hosts.

4. Get systems, tactics, and templates you can use immediately

You don’t have to:- Guess what to write on your website
- Guess how to structure your Reels
- Guess what emails to send
- Guess how to talk to guestsYou get plug-and-play templates and frameworks, so you can go from:“I have no idea what to post” → “I know exactly what I’m publishing this week and why.”

5. We make STR marketing simple — even if you’re overwhelmed

This system is designed for:- Beginners who feel lost
- Busy operators who don’t have time for trial and error
- Owners who are skeptical but know they need to get aheadEverything is step by step:- Watch the lesson
- Implement the “Growth Work”
- Ask questions in the community or on Q&A
- Repeat

Save Your Seat Before Enrollment Ends

Don't miss your chance to get guests yourself from the internet.

• Enroll now

QUESTION? BOOK A CALL. SPOTS BEFORE DEADLINE ARE LIMITED ->